It’s me. Hi. I’m the problem, it’s me.

Among her many talents, Taylor Swift really ‘gets us’. You don’t have to be a full on Swiftie (but if you are, holla) to understand where she’s coming from. Let me explain.

Last week, my little doggie Finn and I were dancing in the kitchen (don’t make me think I’m the only one who does this, I know you all dance with your doggies too). But, we were really belting it out, singing Anti Hero and showcasing our finest dance moves. He’s got some really good moves for a little guy.

Then it hit us. How many of us are the problem? How many of us actually do get in our own way? How many of us are the Best Kept Secret in our business world?

It’s me. Hi. I’m the problem, it’s me.

Yep, sometimes I’m guilty of it too. It’s not a service problem or a product problem or a pricing problem.

It’s a visibility problem.

People can’t buy what they can’t find. The issues that your clients face, and the skill, care and devotion you have to solving those challenges is what they need to know about.

You need to get out of your own way and stop being the best kept secret.

Where can people find you? Do they recognize you on your social media platforms? Is your branding in line with your message and values? Do you contribute on social and showcase your expertise, or do you hide by ‘liking’ or ‘!!’ on posts? Is your voice out there, where your ideal clients can hear you?

Sometimes as the business owner, you are working on serving the clients you have. That can consume your time and energy, and the tank might be a little empty when it comes to creating your own thought leadership. Or sharing your expertise. Letting your ideal clients know who you are and what you do.

What about showcasing your work? If you are a creative, people want to SEE the outcome! It’s exciting and memorable! And, dare I say, share-able??

Are you a speaker? Post the photos of you on the stage. Better yet, a little video clips speaks volumes!

Writers write, so post the articles or start the newsletter. Podcasters, let’s GET you HEARD!

Now isn’t the time to play small, it’s time to step right into that spotlight.

By showing your skills and talking about your accomplishments, you can get more visible. You can stop being the Best Kept Secret. You can create a buzz about your work that will ripple through your social platforms. You can get out of your own way and be SEEN.

After the song ended, Finn and I had a good long talk. He is such a good coworker, I value his opinion. He really thought that I, too, should get out of my own way. So, expect to see a little more of me. Keep your eyes peeled, because we’re cooking up some good stuff.

And we like to celebrate you too. So when you step into the spotlight, we’ll be cheering you on. Let’s go!

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