Peaches & Herb, anyone remember them? Surely fans of late 70’s music or current Yacht Rock would recall this song, Reunited. And it feels so good.
What is it about that reconnection? When you have a warm lead go cold, and then they go warm again and then………. Boom. Reunited. And it feels so good.
Remember, they entered your world for a reason, so help them stay in your world! Something about your message, mission and vision spoke to them. At some point, you and your ideal client were on the same page. Sharing information, maybe even emails like this one. Bonding over shared messages and inside jokes about 70’s music that was in heavy rotation at the local roller rink and junior high dances (boys on one side, girls on the other).
The challenge is making sure they stay connected to you.
So you never have to try to become…….
Reunited.
Even if it does feel so good.
If you are feeling those warm leads cool off, let’s chat. Maybe we need a strategy call on how to keep them toasty and make sure that your Yacht Rock doesn’t have to do all the heavy lifting.